Mahindra has once again stirred excitement in the SUV segment with a fresh update to its off-road icon—the Thar Roxx. Known for its rugged appeal and trail-conquering capabilities, the Thar Roxx now adds a touch of luxury to its arsenal: ventilated front seats. This feature, typically reserved for premium SUVs, marks a significant step in Mahindra’s push to blend adventure with comfort.
🛻 A New Era of Comfort in Off-Roading
The Thar Roxx has always been about bold styling and brute performance. With its aggressive stance, signature grille, and muscular build, it’s designed to dominate both urban roads and rocky trails. But Mahindra’s latest teaser confirms that the 5-door Thar Roxx will now include ventilated leatherette seats, offering much-needed respite during long drives and hot-weather expeditions.
Ventilated seats use built-in fans to circulate air through the seat cushions, helping reduce sweat and discomfort—especially useful in India’s sweltering summers or during intense off-road sessions. This upgrade aligns with Mahindra’s broader goal of making the Thar Roxx not just a beast on the outside, but a refined experience inside.
🌟 Feature-Rich Cabin: More Than Just Ventilation
The ventilated seats are part of a larger suite of enhancements that elevate the Thar Roxx’s cabin to near-luxury levels. Here’s what else you can expect:
- Panoramic sunroof: A first for the Thar lineup, this feature adds openness and light to the cabin, perfect for scenic drives.
- Dual digital displays: Likely 10.25-inch units, one for infotainment and one for instrumentation, bringing a modern tech vibe to the dashboard.
- Harman Kardon sound system: Premium audio for immersive music on the go.
- Automatic climate control: Ensures consistent cabin temperature, complementing the ventilated seats.
- Advanced Driver Assistance Systems (ADAS): Including features like lane keep assist and adaptive cruise control, making the Thar Roxx safer and smarter.
These additions make the Thar Roxx a compelling choice for buyers who want off-road capability without sacrificing comfort and tech.
🔧 Under the Hood: Power Meets Precision
The Thar Roxx retains its robust mechanical DNA. It’s powered by the same engines as the 3-door Thar:
- 2.0-litre turbo-petrol (G20 TGDI mStallion) producing 380 Nm of torque.
- 2.2-litre diesel (D22 mHawk) delivering 370 Nm of torque.
Transmission options include a 6-speed manual and a 6-speed AISIN torque converter automatic. The SUV also features Mahindra’s new M_GLYDE platform, engineered for smoother ride quality and precise handling. Add to that the WATT’s Link suspension and Hydraulic Rebound Stopper (HRS), and you’ve got a vehicle that’s as refined as it is rugged.
🧭 Off-Road Ready: No Compromises
Despite the comfort upgrades, Mahindra hasn’t compromised on the Thar Roxx’s off-road prowess. It still boasts:
- Hill descent control
- Electrically actuated rear differential lock
- High ground clearance and short overhangs
- Exceptional approach and departure angles
Whether you’re navigating rocky trails or muddy slopes, the Thar Roxx remains a true off-road warrior.
💰 Pricing and Availability
The 5-door Thar Roxx was launched with introductory prices starting at:
- ₹12.99 lakh for petrol
- ₹13.99 lakh for diesel (ex-showroom)
Given the added features, prices are expected to rise post-launch, potentially crossing ₹15 lakh for higher variants. Still, it remains competitively priced compared to other lifestyle SUVs offering similar tech and comfort.
🎉 Thar Fest Goa 2025: Celebrate the Roxx
To celebrate the Thar Roxx’s arrival, Mahindra is hosting the Thar Fest 2025 in Goa on November 8. Set in the scenic Nagalli Hills of Panjim, the event promises off-road club battles, live music, and community dinners. It’s the perfect setting to experience the Thar Roxx’s capabilities firsthand.
🚙 Final Thoughts
With ventilated seats and a host of premium features, the Mahindra Thar Roxx is redefining what it means to be an adventure SUV. It’s no longer just about conquering terrain—it’s about doing it in style and comfort. For enthusiasts who crave the thrill of the wild but appreciate the finer things, the Thar Roxx is the perfect companion.
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