In a bold stride toward eco-conscious innovation, CEAT has launched the SecuraDrive CIRCL, India’s first road-ready passenger car tyre made with up to 90% sustainable materials. This isn’t just a product release—it’s a paradigm shift in how we think about mobility, responsibility, and performance. With the CIRCL, CEAT is rewriting the rules of tyre manufacturing, proving that sustainability and high performance can coexist without compromise.
🌱 Sustainability at the Core
The SecuraDrive CIRCL is more than a tyre—it’s a manifesto. Developed at CEAT’s global R&D hub in Halol, Gujarat, the CIRCL comes in two variants: one with 50% bio-based content priced at ₹8,999, and another with a staggering 90% sustainable content priced at ₹12,999. This launch marks a significant milestone in CEAT’s journey toward premiumisation through sustainability and technology.
The tyre is designed for urban consumers aged 25–45, especially those from Tier 1 cities who are increasingly conscious of their environmental footprint. CEAT’s message is clear: sustainability is no longer a luxury—it’s a responsibility.
🔬 Innovation That Matters
What sets the SecuraDrive CIRCL apart isn’t just its eco-friendly composition, but the groundbreaking technologies embedded within:
- Unified Biopolymer Inner Liner: This innovation simplifies material usage and reduces emissions during manufacturing, making the production process cleaner and more efficient.
- Glycerol-Based Accelerator: A bio-based alternative to petroleum-derived chemicals, this component underscores CEAT’s commitment to replacing harmful substances with sustainable ones.
- Anti-Static Silica Conductive Solution: By replacing conventional carbon black, this solution maintains passenger safety and electrical conductivity while significantly lowering the tyre’s environmental impact2.
These features aren’t just industry-firsts—they’re industry-changers.
🛞 Performance Without Compromise
One might assume that a tyre built with such a high percentage of sustainable materials would sacrifice performance. CEAT proves otherwise. The SecuraDrive CIRCL has undergone rigorous road testing to ensure it meets the highest standards of safety, durability, and driving comfort.
Whether navigating city traffic or cruising on highways, the CIRCL delivers a smooth, responsive ride. Its tread design ensures optimal grip and braking efficiency, while the advanced materials contribute to reduced rolling resistance—translating to better fuel economy and lower emissions.
💬 Voices Behind the Vision
At the launch event, CEAT’s leadership emphasized the broader vision behind the CIRCL. Arnab Banerjee, MD and CEO of CEAT Ltd., stated, “SecuraDrive CIRCL is a breakthrough that demonstrates how India can set new benchmarks in sustainable mobility. By achieving 90% sustainable content in a fully road-ready tyre, CEAT is redefining performance and eco innovation”.
Lakshmi Narayanan B, CMO of CEAT Ltd., added, “Consumers today are increasingly conscious about the choices they make, especially when it comes to sustainability. With SecuraDrive CIRCL, we are giving them a product that aligns with their values without asking them to compromise on performance, safety, or style”.
These statements reflect a deep understanding of the evolving consumer mindset—one that values ethical innovation as much as technical excellence.
🛍️ Availability and Market Impact
The SecuraDrive CIRCL will be available across CEAT’s premium retail outlets and authorized dealerships starting September 2025. Its launch is expected to influence not just consumer preferences but also industry standards. By setting a new benchmark in sustainable tyre manufacturing, CEAT is challenging competitors to rethink their own environmental strategies.
This move also aligns with global trends, where automotive brands and suppliers are increasingly held accountable for their ecological impact. CEAT’s proactive approach positions it as a leader in the green mobility revolution.
🌍 Why This Matters
The automotive industry is one of the largest contributors to global carbon emissions. While electric vehicles and hybrid technologies have made headlines, components like tyres often go unnoticed in the sustainability conversation. CEAT’s SecuraDrive CIRCL brings tyres into the spotlight, showing that every part of a vehicle can—and should—be reimagined for a greener future.
For consumers, this means they no longer have to choose between performance and principles. The CIRCL offers both, wrapped in a sleek, road-tested package.
🏁 Final Thoughts
The launch of CEAT’s SecuraDrive CIRCL is more than a product announcement—it’s a call to action. It challenges the status quo, inspires innovation, and empowers consumers to make choices that reflect their values. With CIRCL, CEAT isn’t just selling tyres; it’s selling a vision of mobility that’s cleaner, smarter, and more responsible.
As we move toward a future where sustainability is non-negotiable, CEAT’s SecuraDrive CIRCL stands as a shining example of what’s possible when technology meets conscience. It’s not just a tyre—it’s a trailblazer.
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