Bajaj Auto, one of India’s leading two- and three-wheeler manufacturers, has posted strong growth in Q3 FY26, reporting 10% higher sales compared to the same quarter last year. The company sold 13.4 lakh units domestically, while exports continued to impress with over 6 lakh units shipped globally.
This performance highlights Bajaj’s robust domestic demand, strong international presence, and strategic expansion in high-growth markets, reinforcing its position as one of the most profitable and forward-looking automotive companies in India.
Q3 FY26: Domestic Sales Jump 10%
Bajaj’s domestic sales growth is attributed to strong demand for motorcycles, scooters, and commercial three-wheelers across urban and semi-urban regions. Key drivers include:
- Popular models like Pulsar, Platina, and Dominar
- Increased demand for premium commuter bikes
- Government incentives for electric and fuel-efficient vehicles
- Expanding dealership network in tier-2 and tier-3 cities
With 13.4 lakh units sold, Bajaj Auto has strengthened its foothold in India’s highly competitive two-wheeler market, outperforming several competitors in the same quarter.
Exports Continue To Shine – Over 6 Lakh Units
Bajaj Auto’s export performance has remained robust, with over 6 lakh units shipped in Q3 FY26, reflecting a 10% growth in international markets. Major markets include:
- Latin America
- Africa
- Southeast Asia
- Middle East
The company’s strong export performance is driven by:
- Affordable, high-performance motorcycles preferred in emerging markets
- Local assembly partnerships to reduce costs and improve delivery times
- Robust after-sales support and spare part availability
Exports now account for nearly one-third of Bajaj Auto’s total quarterly volumes, highlighting its importance as a revenue and growth engine.
Segment-Wise Performance
Bajaj Auto has performed well across all segments:
1. Motorcycles
- Contribution: ~70% of total sales
- Popular models: Pulsar, Dominar, Platina
- Key growth driver: Premium commuter motorcycles, combining fuel efficiency and performance
2. Three-Wheelers
- Contribution: ~15% of total sales
- Growth in rural and semi-urban transport solutions
- Increased adoption of CNG and electric variants
3. Scooters
- Contribution: ~10%
- Demand steady in urban areas for short-distance mobility
- Focus on affordable, stylish, and fuel-efficient scooters
4. Electric Vehicles
- Contribution: ~5%
- New launches like the Bajaj Chetak EV gaining traction in metropolitan markets
- Government incentives and urban adoption driving adoption
Profitability and Revenue Implications
The strong volume growth in Q3 FY26 is expected to positively impact Bajaj Auto’s revenue and profitability, thanks to:
- Higher contribution from premium motorcycles
- Stable export revenues from currency-hedged markets
- Cost optimisation measures in manufacturing and supply chain
Analysts estimate double-digit revenue growth this quarter, with margins improving due to better product mix and higher export contribution.
Strategic Initiatives Behind Growth
Bajaj Auto’s Q3 FY26 performance is not just a result of strong market demand but also strategic initiatives across manufacturing, R&D, and international expansion:
- Enhanced Dealer Network: Expanded rural and semi-urban coverage to tap new markets
- Product Innovation: New launches and feature upgrades in commuter and premium segments
- Global Partnerships: Strengthened international footprint through assembly plants and distribution tie-ups
- Sustainable Mobility: Focus on electric and fuel-efficient vehicles aligned with government policies
These initiatives ensure sustainable growth and competitiveness in both domestic and global markets.
Impact on Competitors and Industry
Bajaj’s strong quarterly performance also has implications for other players in the two-wheeler and three-wheeler segment, including:
- Hero MotoCorp
- TVS Motors
- Honda Motorcycle & Scooter India
By maintaining leadership in exports and premium commuter motorcycles, Bajaj sets a benchmark for pricing, features, and international reach. Its success may drive competitors to invest in product upgrades, EV adoption, and global expansion.
Future Outlook: FY26 and Beyond
Looking ahead, Bajaj Auto’s growth momentum is expected to continue, supported by:
- New model launches in premium and electric categories
- Higher urban and rural penetration
- Expansion into untapped export markets
- Increasing adoption of electric two-wheelers globally
Industry experts believe Bajaj is well-positioned to achieve record annual sales in FY26, further consolidating its status as a leading Indian automotive exporter.
Key Takeaways for Investors and Buyers
- Consistent Growth: 10% increase in Q3 sales signals a strong operational performance
- Export Dominance: Over 6 lakh units exported highlight Bajaj’s global relevance
- Premium and EV Focus: Growth driven by premium motorcycles and electric adoption
- Strategic Manufacturing: Efficient supply chain and dealer network ensures steady delivery
- Sustainable Revenue: Strong domestic and export mix likely to boost profits and shareholder value
Final Verdict
Bajaj Auto’s Q3 FY26 results, with 13.4 lakh units sold domestically and over 6 lakh exported, mark a landmark achievement. The combination of robust product portfolio, international expansion, and operational excellence ensures Bajaj remains a dominant player in the two- and three-wheeler market.
For investors, buyers, and enthusiasts, Bajaj’s performance signals confidence in the Indian automotive market and strong potential in global markets, particularly for premium motorcycles, commuter scooters, and electric vehicles.
As the company continues to expand its product line and invest in EV technology, Bajaj Auto is poised to maintain its growth trajectory in FY26 and beyond, making it one of the most exciting brands in the Indian automotive landscape.
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